Search engine optimization and search
engine submission have been a vital part of doing business online for several
years now, but they are still shrouded in myth and confusion. It’s our goal here
at eTrafficJams.com to clear the fog and help you get higher rankings, more
traffic and better sales figures for your online company.
One area suffering from rampant misinformation is how often you should submit
your site to a search engine in order to get results.
Blitzing the Search Engines!
Many webmasters and eBusiness owners set up a regular schedule of repeated
submissions and are baffled when, after six months or more, they learn that
their site was actually indexed but their rankings and traffic remain stagnant.
Myth: Submitting your site every month will help get you listed and lead to
higher rankings.
Fact: Repeated submission is not the answer. How you optimize your site is the
true secret to success!
Clients who request a free search engine optimization analysis from eTrafficJams
are often surprised when we tell them that some search engines, such as Google,
don’t require submission at all… their spiders will find your site all by
themselves.
Google advises, “We do not require submission nor do we penalize sites for
over-submission. You are free to submit as often as you wish. However, given the
nature of our inclusion process, your time is better spent improving the content
and links of your site.” In other words, optimize your site properly and the
engines will rank you well.
What grabs the robots’ attention and gives your online business a competitive
edge over the 500,000 or so other web pages competing for the top ten spots is
smart optimization.
What is smart optimization?
It’s a process that involves many interrelated steps, from determining the best
keywords and adding them in sufficient amounts in the right places, to
soliciting incoming links to your site.
If you’d like to learn more about optimizing your web site for positive results,
contact eTrafficJams today for your complimentary search engine optimization
analysis.